Trapstar tracksuits have become one of the trendiest fashion styles in recent years. Known for their bold, black, and red design, these tracksuits have taken the world by storm. But who owns the rights to this iconic design? The story of the ownership of the Trapstar tracksuits is a fascinating one that involves a rise to fame, legal battles, and a surprising court decision. In this blog post, we will delve into the interesting journey of the ownership of the Trapstar tracksuit.
Trapstar Tracksuits
The Trapstar tracksuits were first launched in 2009 by the brand’s founders, Mikey, Lee, and Will. The tracksuit’s popularity grew quickly, and many celebrities and artists were seen donning the iconic design. However, in 2013, a company called toffee art sued Trapstar for copyright infringement, claiming that the brand had used its “lips” image without permission. The legal battle continued for two years until the court ruled in Trapstar’s favor, and the brand was allowed to continue using the image.
In 2017,
It was reported that footballer Raheem Sterling had bought the rights to the Trapstar brand for £2 million. Sterling, who was a long-time fan of the brand, saw an opportunity to invest in a company that he believed in and has since used his social media influence to promote the brand. The acquisition of the brand by Sterling was a significant development and helped elevate Trapstar’s profile even further.
The Partnership
Another significant turning point was in 2018 when Trapstar collaborated with Puma to release a limited edition football kit collection. The partnership resulted in a unique blend of Puma’s sportswear expertise and Trapstar’s signature streetwear style. It was an instant success, and the collection sold out within hours of its release.
In 2019,
Things took another interesting turn when it was reported that Universal Music had approached Trapstar to create a clothing collection inspired by the late rapper, Nipsey Hussle. Nipsey Hussle was a Trapstar fan and had featured the brand’s clothing in some of his music videos. The collaboration resulted in the “Marathon” collection, which paid tribute to the rapper’s life and legacy.
Conclusion:
In conclusion, the Trapstar tracksuit is a fashion icon that has come a long way since its inception in 2009. From legal battles to collaborations with famous artists and collaborations with notable brands, the journey of the ownership of the Trapstar tracksuit has been an interesting one. The involvement of footballer Raheem Sterling and the Nipsey Hussle collaboration both added to the brand’s popularity and helped solidify its status as one of the leading streetwear brands in the world. As we look to the future, we can only expect more exciting developments from this iconic brand.